Taiwanese model in the viral photo says internet meme ruined her life

A viral picture which has been circulating the internet for the last three years is undoubtedly have seen by the rest of the world.

Heidi Yeh cries about the three torture after the photo incident
Heidi Yeh cries about the three torture after the photo incident



The viral meme was just actually an ad for a Taiwanese cosmetic clinic. It shows a family portrait of a very good looking couple with three average looking kids. The picture was with a tagline: "The only thing you'll ever have to worry about is how to tell the kids."

The woman in the picture was the Taiwanese model, Heidi Yeh. It was just supposed to be another project for her.

In 2012, she was still a successful working model, booking regular jobs with name brands in Taiwan and other countries. But things suddenly changed when she did the "family portrait" ad.

According to an article by Shanghaiist, Heidi Yeh said she was contracted by a modelling agency as well as the ad agency J. Walter Thompson (JWT) for a cosmetic clinic photo shoot.

In the contract, it was stated that the image will only be publishes in newspapers and magazines and exclusively by the clinic.

However, another cosmetic clinic called Simple Beauty began using the image on its online ad campaigns. Things became worse for Yeh when the same image was attached to a fake story of a man who divorced and sued his wife because their children didn't look like them at all.

After this incident, the picture became subject of different versions of the internet urban legend and countless memes.

Yeh admitted that her career was ruined because talent agencies began shunning her for they didn't believe her when she explains that she hadn't undergone plastic surgery.

Shattering with her career is her private life. Because people easily believe internet urban legends, even her parents and fiance's family have asked her about the issue.

 Yeh has gone public in Taiwan after three years of torture. She is suing the clinic Simple Beauty also J. Walter Thompson agency for approximately $150,000 of damages.

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Taiwanese model in the viral photo says internet meme ruined her life Taiwanese model in the viral photo says internet meme ruined her life Reviewed by TrendSpot on Monday, November 09, 2015 Rating: 5

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