Yahoo! acquires BrightRoll for $640 Million.

Yahoo is now joining the Video Advertising platform by purchasing BrightRoll for $640 Million. This is to compete head to head with Youtube. 

Image from the BrightRoll's website

BrightRoll is the largest Video Advertising company and with their video ecosystem that delivers Video ads in different screens.

The acquisition takes place last November 11 and Yahoo is waiting for the BrightRoll CEO to get on-board with Yahoo.

Is this a good move for BrightRoll?

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